• Websites
• Brochures
• Adverts
• Sales literature
• Press Releases

At the heart of all good marketing communications sits cracking copy written to change consumer behaviour.

Writing to your market – accurately – is crucial. A single product launch may have several different markets. Sadly, many writers assume a single message across markets. My marketing background helps me prepare an accurate content-focused strategy before my fingers hit the keys.

Confident promotional writing can be powerful stuff. Understanding your marketing objectives gives it extra bang. I know that writing news for press releases is completely different to writing copy for packaging or a magazine ad. And it isn’t the exclusive domain of ex-journalists either.  Contact me to talk further about your press or promotional needs.

I work very well with in-house teams and external agencies and am used to slotting in and becoming part of a project team. Project Management techniques allow me to stay on track and ensure my part of the project is delivered within your time, budget, quality and process standards.