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	<title>Kate Starling</title>
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	<link>http://www.katestarling.com</link>
	<description>Copywriting and all things creative.</description>
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		<title>The Great Wall</title>
		<link>http://www.katestarling.com/the-great-wall/</link>
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		<pubDate>Sat, 07 Jan 2012 11:00:12 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1115</guid>
		<description><![CDATA[
More incredible art from books. Guy Laramee and The Great Wall project. Take a look here.
]]></description>
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		<title>Insight in</title>
		<link>http://www.katestarling.com/insight-in/</link>
		<comments>http://www.katestarling.com/insight-in/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 14:01:42 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Concepts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Insight]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1085</guid>
		<description><![CDATA[Today I met the third client of mine to tell me they&#8217;ve drastically cut their marketing budget.
When I hear the words &#8216;budget cut&#8217; from a client, I usually think they&#8217;re about to ask me to work for something other than money. Like, I don&#8217;t know, an extra web page, a bit of business advice, or [...]]]></description>
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		<title>Monthly wrap-up July, August, September&#8230;</title>
		<link>http://www.katestarling.com/monthly-wrap-up-july-august-september/</link>
		<comments>http://www.katestarling.com/monthly-wrap-up-july-august-september/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 10:37:57 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1079</guid>
		<description><![CDATA[I know, I know. Three months do not a monthly wrap-up make. But to mitigate, I have had the busiest three months of my career as a copywriter. This is great for me, not so good for my kids:
&#8220;Mum! Get off the computer!&#8221;
&#8220;Mum! You&#8217;re really boring!&#8221;
&#8220;Mum! Why do we have to cook dinner again?&#8221;Amazing what [...]]]></description>
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		<title>Monthly wrap up &#8211; June</title>
		<link>http://www.katestarling.com/monthly-wrap-up-june/</link>
		<comments>http://www.katestarling.com/monthly-wrap-up-june/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 10:47:48 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[prospectus]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[white papers]]></category>
		<category><![CDATA[Wraps]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1069</guid>
		<description><![CDATA[You&#8217;re all rushing to complete projects before the holidays which means I&#8217;ve had another busy month:

Lots of brand spanking new website copy for one of the UK&#8217;s leading web design and SEO specialists. A great project for a new client; clear guidance, a free hand to be creative and a nice bunch of people. What [...]]]></description>
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		<title>Monthly wrap up &#8211; May</title>
		<link>http://www.katestarling.com/monthly-wrap-up-may/</link>
		<comments>http://www.katestarling.com/monthly-wrap-up-may/#comments</comments>
		<pubDate>Tue, 31 May 2011 14:44:19 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Wraps]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1060</guid>
		<description><![CDATA[The first in a series of monthly wraps. May has been varied and very busy. Here&#8217;s what I&#8217;ve been up to this month:

SEO copy for a new website offering advice for housing association tenants; plus a brochure and mailer to accompany the website launch.
 Two white papers. The first for an engineering company providing reaction [...]]]></description>
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		<title>Too many words, part two</title>
		<link>http://www.katestarling.com/too-many-words-part-two/</link>
		<comments>http://www.katestarling.com/too-many-words-part-two/#comments</comments>
		<pubDate>Wed, 04 May 2011 09:33:23 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1055</guid>
		<description><![CDATA[I had a notification from my kids&#8217; school this morning. It&#8217;s an update to their behaviour policy. Paragraph two says, and I quote:
&#8220;Students in Year 7 tell us that they are particularly concerned about disruption to their learning occasioned by a small number of their peers who do not find the immediate attendant sanctions sufficient [...]]]></description>
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		<title>What&#8217;s in a name?</title>
		<link>http://www.katestarling.com/whats-in-a-name/</link>
		<comments>http://www.katestarling.com/whats-in-a-name/#comments</comments>
		<pubDate>Mon, 02 May 2011 16:38:07 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1034</guid>
		<description><![CDATA[If I say the word carrot, you&#8217;ll associate it with the colour orange. If I say banana, it&#8217;ll be yellow. And so on. Easy peasy. But if I said the word &#8216;celebrity&#8217;, what colour does that make you think of?
On Wednesday Bill Bailey posted a picture of a can of paint on Twitter. (There&#8217;s a [...]]]></description>
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		<title>Brian&#8217;s Books</title>
		<link>http://www.katestarling.com/brians-books/</link>
		<comments>http://www.katestarling.com/brians-books/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 12:50:36 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=1023</guid>
		<description><![CDATA[Following my post on Thomas Allen&#8217;s book art photography, I&#8217;ve been directed to Brian Dettmer&#8217;s work. Dettmer&#8217;s pieces are quite astonishing. They&#8217;re hugely detailed; a result of his using surgical tools to carve into a book one page at a a time. Take a look at his site to see work spanning five years.


]]></description>
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		<title>Cool It Schools Poetry Competition</title>
		<link>http://www.katestarling.com/cool-it-schools-poetry-competition/</link>
		<comments>http://www.katestarling.com/cool-it-schools-poetry-competition/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 08:39:18 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=999</guid>
		<description><![CDATA[I&#8217;ve just found this site helping schools to build climate change awareness among children. Cool It Schools are running a poetry competition &#8211; Writing the World &#8211; for International Year of Chemistry, which &#8211; aside from the seemingly petty £2 entry fee &#8211; looks quite appealing. Pass the details on to your kids&#8217; schools; you [...]]]></description>
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		<title>Falling off the fence</title>
		<link>http://www.katestarling.com/falling-off-the-fence/</link>
		<comments>http://www.katestarling.com/falling-off-the-fence/#comments</comments>
		<pubDate>Sun, 17 Apr 2011 18:34:56 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Bad writing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.katestarling.com/?p=977</guid>
		<description><![CDATA[I&#8217;ve written a couple of blogs for different organisations this month. They all had one thing in common;  they wanted to give their opinion on something relevant to their industry or area of expertise without offending or alienating customers and service users. Which isn&#8217;t that easy, because it&#8217;s very easy to offend when you critique. [...]]]></description>
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